Mike Zavarello is a professional web developer and digital communicator who’s been involved with the web in some form or fashion since 1996, starting first in desktop publishing, then in the medical publishing industry, and now the financial sector. Over the past few years, Mike has become enamored of data visualization and how to tell compelling stories using interactive charts. Mike posts frequently on Twitter as @brightmatrix and is an active participant in the Stack Overflow community. He shares various musings over at his personal blog, blog.bright-matrix.net, and contributes to 3-sided-die.com, a tabletop and video gaming blog. The information, guidance, and thoughts contained in this article are those of the author and not necessarily the views or opinions of their employer.