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Business intelligence \u2013 or BI \u2013 is a technology-driven process that aims at collecting data and analyze it to extract actionable insights from it. Such insights will help you, your team, and your company to make more informed business decisions, backed by analysis and figures.<\/p>\n
Data Is The Raw Material For Business<\/strong> That omnipresence of data pushes managers to equip their business with self-service BI tools. Such tools allow employees to extract relevant, important information from their company\u2019s immense collection. They enable employees to perform sophisticated analyses and glean insights even without a strong technical background.<\/p>\n BI is certainly not just hype, as it addresses the real need from companies looking to relieve managers from time-consuming, complex data extraction and formatting, allowing them instead to focus on more value-added tasks.<\/p>\n Why Data Visualization Is So Important<\/strong>
\nLeading companies have realized that business data and content is not to be managed separately from the rest of the information management. More than ever, CEOs and managers recognize that data-driven decision making<\/a> is essential and that a \u201cdata-oriented\u201d mindset can be a competitive advantage.<\/p>\n
\nFirst and foremost, data visualization is important for a simple psychological reason: We are wired for visuals. Half of our brain is dedicated to visual functions<\/a>, and 90% of the information transmitted to the brain is visual.
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